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9781472596277 English 1472596277 "Consumption and Gender in Southern Europe since the Long 1960s" offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies. The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from authoritarianism to democracy through the intersecting topics of gender and consumer culture. This comparative analysis is a timely contribution to the field, providing much needed reflection on the social origins of the contemporary economic crisis that Spain, Portugal and Greece have simultaneously experienced. Bringing together past and present, the volume elaborates on the interplay between the current crisis and the memory of everyday life activities, with a focus on gender and consumer practices. "Consumption and Gender in Southern Europe since the Long 1960s" firmly places the Southern European region in a wider European and transatlantic context. Among the key issues that are critically discussed are 'Americanization', the 'cultural revolution of the Long 1960s' and representations of the 'Model Mrs Consumer' in the three societies. This is an important text for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally., Bringing together an eclectic group of prominent and emerging scholars from across Europe, as well as the United States, the UK and Australia, Consumption and Gender in Southern Europe since the Long 1960s probes the relationship between gender and contemporary consumer cultures in the Mediterranean region. The book draws on 18 original case studies to examine the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s through the connected topics of gender and consumer culture. In recent history, all three countries have shared similar political and financial experiences. This makes for an intriguing comparative analysis, especially when considering the significant shifts that have taken place since these countries' respective dictatorial regimes - the Francoist regime (1936/39-1975), the Estado Novo (1933-1974) and the military dictatorship in Greece (1967-1974) - gave way to democracy. This book radically enhances our collective understanding of these transitions by exploring them through the social prism of gender issues and the sexual revolution. Consumption and Gender in Southern Europe since the Long 1960s also puts the region in wider European and transatlantic contexts to determine whether, and to what extent, concepts such as 'Americanisation' and the 'Model Mrs Consumer' are apt to describe transformations in gender relations vis-Ã -vis consumption in these countries. This is an important volume for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally.
9781472596277 English 1472596277 "Consumption and Gender in Southern Europe since the Long 1960s" offers an in-depth analysis of the relationship between gender and contemporary consumer cultures in post-authoritarian Southern European societies. The book sees a diverse group of international scholars from across the social sciences draw on 14 original case studies to explore the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s. This is the first scholarly attempt to look at the countries' similar political and socioeconomic experiences in the shift from authoritarianism to democracy through the intersecting topics of gender and consumer culture. This comparative analysis is a timely contribution to the field, providing much needed reflection on the social origins of the contemporary economic crisis that Spain, Portugal and Greece have simultaneously experienced. Bringing together past and present, the volume elaborates on the interplay between the current crisis and the memory of everyday life activities, with a focus on gender and consumer practices. "Consumption and Gender in Southern Europe since the Long 1960s" firmly places the Southern European region in a wider European and transatlantic context. Among the key issues that are critically discussed are 'Americanization', the 'cultural revolution of the Long 1960s' and representations of the 'Model Mrs Consumer' in the three societies. This is an important text for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally., Bringing together an eclectic group of prominent and emerging scholars from across Europe, as well as the United States, the UK and Australia, Consumption and Gender in Southern Europe since the Long 1960s probes the relationship between gender and contemporary consumer cultures in the Mediterranean region. The book draws on 18 original case studies to examine the social and cultural changes that have taken place in Spain, Portugal and Greece since the 1960s through the connected topics of gender and consumer culture. In recent history, all three countries have shared similar political and financial experiences. This makes for an intriguing comparative analysis, especially when considering the significant shifts that have taken place since these countries' respective dictatorial regimes - the Francoist regime (1936/39-1975), the Estado Novo (1933-1974) and the military dictatorship in Greece (1967-1974) - gave way to democracy. This book radically enhances our collective understanding of these transitions by exploring them through the social prism of gender issues and the sexual revolution. Consumption and Gender in Southern Europe since the Long 1960s also puts the region in wider European and transatlantic contexts to determine whether, and to what extent, concepts such as 'Americanisation' and the 'Model Mrs Consumer' are apt to describe transformations in gender relations vis-Ã -vis consumption in these countries. This is an important volume for anyone interested in the modern history of Southern Europe or the history of gender and consumer culture in modern Europe more generally.